While studying fashion in Paris, France, my favorite class was Visual Merchandising. This course taught me how to use visual creativity to enhance the customer experience, establish a compelling brand identity, and optimize in-store displays to drive engagement and sales.

For our final project, my team and I analyzed opportunities for growth within an existing brand and proposed innovative solutions. We chose the Parisian fashion brand Maje and identified its challenge of limited penetration into the U.S. market and other international regions. Our solution was to design a capsule collection inspired by the globally popular show Emily in Paris. By collaborating with such a widely recognized series, we aimed to position Maje in front of a broader international audience, tapping into the show's extensive fan base and creating a stronger global presence for the brand.